Posted: November 4, 2014
- Simply put, branding is about telling the best, most compelling story about yourself, your cause or your business.
- From the worlds of cognitive science and anthropology, we know that stories allow us to make sense of the world.
- If we want to change the world, our messaging must be persuasive.
- If you construct an authentic, well-told story about what is it you do, you have a greater chance of getting what you want. A laundry list of skills without some sort of context doesn’t cut it. You need to fill in the gaps and create the narrative.
- This is why it is no longer enough to have a good resume.
- Think about it this way: if someone Googles you, what story will they uncover? Is it a blog on design thinking or a bunch of Twitter rants?
- Having a strong brand-story and translating that story across multiple platforms can help you to find an audience and bypass the gatekeepers.
- Example: feminist author Roxane Gay is incredibly active on Twitter & Tumblr and has a huge following. She uses those platforms, along with her books, to tell a powerful story about women, culture and feminism. To wit, her book Bad Feminist is currently a NY Times Bestseller.