Have you read Buying In by Rob Walker? You should. It’s about brands and consumers, and how they shape one another.
“The most trenchant psychoanalyst of our consumer selves is Rob Walker. ‘Buying In’ is a fresh and fascinating exploration of the places where material culture and identity intersect.” – Michael Pollan.”
Despite the noise and hype about competing social platforms, Facebook is still a strong leader, as evidenced by this infographic from Mashable. See the whole blog post.
This does not mean things won’t change. The most important thing to remember about social media is that it is constantly changing.