Author: admin

Thinking About Another Kind of Market

I live and work ten blocks from New York City’s famed Union Square Green Market but somehow only visit a few times a year. I could blame looming deadlines, unanswered email and the myriad of volunteer duties at my sons’ school (every year I vow not to sign up for any more committees and then […]

I Won a Davey Award!

Last year I was part of a team that put together a fundraising campaign at my sons’ school.  The work was submitted and we won A Davey Award for a non-profit multimedia campaign.  I love when my creative work is used for good—and it’s recognized. Here is an example of the work we did:  

The Funny Female Memoir

Lena Dunham, creator of the HBO hit series Girls, recently signed 3.5 million dollar book contact for a memoir. When published, Dunham’s book will share shelf space with bestsellers like Jenny Lawson’s Let’s Pretend This Never Happened:  A Mostly True Memoir and Heather McDonald’s My Inapropriate Life: Some Material Not Suitable For Small Children, Nuns Or Mature Adults. Part humor, part memoir, […]

Contemporary Encyclopedia for Creative Activists

I love when activists use creativity to sell their message, rather than relying on outdated notions of enlightenment ideology to affect chance.  We’ve known for decades that the truth will not set us free—and that people make decisions based on both the rational and irrational.  And yet, we still get campaigns that focus on the […]

Understanding Copy in the Digital Era

Last month a gave a talk at the Copy Lab, which is a creative collective for copywriters. (I am thrilled that Kim and Kelley started it—NYC writers need an association in order to learn new skills and advocate for our profession.)  For my event, I focussed on tools and tips for creating content for web sites, […]

Where have all the banner ads gone?

In my copywriting for the web course, I cover banner ads. is the source that I use to show interesting work.  However, when I tried to find live examples of old-school rotating banners, I came up empty-handed.  Now, I am sure they still exist—but they are certainly not as ubiquitous as they once were. But really. […]

You Heard Correctly. Feminist Boot Camp.

Radio is one my passions.  I love how intimate it is to listen—and how the absence of images allows for a different kind of storytelling.  So when I was thinking about my New Year’s Resolutions this year, I placed pitching more radio segments at the top of my list. Witness this segment on Feminist Boot Camp […]

How to Approach a Fundraising Campaign: Make it fun.

I recently worked on a fundraising campaign for my children’s school, PS3 in NYC’s West Village.  The creative team had one week to come up with a series of posters for The 3Fund, our annual fundraising effort which significantly supplements the school’s budget and allows for a rich arts-based education.   Due to time constraints, […]

Facebook vs. Twitter

Despite the noise and hype about competing social platforms, Facebook is still a strong leader, as evidenced by this infographic from Mashable. See the whole blog post. This does not mean things won’t change.  The most important thing to remember about social media is that it is constantly changing. Tweet

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