Case Studies: Copywriting
La Mer | Copywriter
At La Mer, I had the opportunity to conceptualize several global campaigns including counter, advertorial, digital and social. I was responsible for pitching and presenting the campaigns to the creative director and president of the company, and worked closely with the director of copy on overall brand voice. I enjoyed the challenge of cross-platform storytelling and tailoring brand messages to work in difference contexts.
PS3: The Charrette School | Copywriter
Vinylux (Blonde & Co.) | Copywriter
Jo Malone | Copywriter