Case Studies: Copywriting

La Mer | Copywriter 

At La Mer, I had the opportunity to conceptualize several global campaigns including counter, advertorial, digital and social.  I was responsible for pitching and presenting the campaigns to the creative director and president of the company, and worked closely with the director of copy on overall brand voice.  I enjoyed the challenge of cross-platform storytelling and tailoring brand messages to work in difference contexts. 

Moments by La Mer Advertorial.  Click image to enlarge.

Moments by La Mer Web Site.  Click image to view the site.

Moments by La Mer Instagram post.

PS3:  The Charrette School | Copywriter 

The 3Fund Nonprofit Fundraising Campaign

Vinylux (Blonde & Co.) | Copywriter 

Vinylux Campaign (Agency: Blonde & Co.)

Jo Malone | Copywriter 

Jo Malone Insert