Why Feminists Should Care About Branding

Screen Shot 2014-11-04 at 9.53.02 AMI was honored to lead a workshop on storytelling for Feminist Camp, an intensive training in NYC organized by Soap Box: Speakers Who Speak Out. Here is a summary of what I spoke about:

  • Simply put, branding is about telling the best, most compelling story about yourself, your cause or your business.
  • From the worlds of cognitive science and anthropology, we know that stories allow us to make sense of the world.
  • If we want to change the world, our messaging must be persuasive.
  • If  you construct an authentic, well-told story about what is it you do, you have a greater chance of getting what you want.  A laundry list of skills without some sort of context doesn’t cut it. You need to fill in the gaps and create the narrative.
  • This is why it is no longer enough to have a good resume.
  • Think about it this way: if someone Googles you, what story will they uncover? Is it a blog on design thinking or a bunch of Twitter rants?
  • Having a strong brand-story and translating that story across multiple platforms can help you to find an audience and bypass the gatekeepers.
  • Example: feminist author Roxane Gay is incredibly active on Twitter & Tumblr and has a huge following.  She uses those platforms, along with her books, to tell a powerful story about women, culture and feminism. To wit, her book Bad Feminist is currently a NY Times Bestseller.