Where have all the banner ads gone?Posted: March 15, 2013
In my copywriting for the web course, I cover banner ads. Bannerblogs.com/au is the source that I use to show interesting work. However, when I tried to find live examples of old-school rotating banners, I came up empty-handed. Now, I am sure they still exist—but they are certainly not as ubiquitous as they once were.
But really. Who ever like banner ads anyways? It was a print/TV approach to interactive marketing that never quite worked.
What this means: the industry is finally getting smarter about engaging people in meaningful conversations via social media. I can already imagine a time when we will say: remember when we had to create all those endless banner ads?