What do you do Jean Railla?
Well, I like to say I am an observer and maker of culture.
I write books and articles, contribute regularly to public radio and toil as a brand writer and strategist. I have worked as a freelance writer, blogger and creative director for over fifteen years. Clients include WNYC, etsy.com, NRECA, as well as NIKE, Walmart and Estee Lauder, among others.
Whether it’s an article on indie food purveyors for Bust Magazine or an i-Phone App for Walmart, I am interested in telling stories that tap into current cultural moments.
In my consultancy work, I especially enjoy helping small businesses and non-profits create authentic and impactful messages, and then translate those narratives across all collateral including print, web, email and social media, in ways that are cost-effective and revenue-generating.