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What do you do Jean Railla?

I am a published author and brand strategist.  I help individuals, small businesses and non-profits tell better stories about what they do.  In the education realm, I lead corporate trainings, offer brand coaching and teach advertising and branding courses at NYU and Mediabistro.

A former creative director and copywriter, I have worked with Nike, Walmart and Estee Lauder on a variety of digital campaigns. I was the founder of the first hip crafting site getcrafty.com, in 2004 published Get Crafty: Hip Home Ec (Broadway Books), and then went on to help launch etsy.com. My writing has been published in Bust Magazine, Babble, the Utne Reader, and other publications.