What do you do Jean Railla?
I am a published author and brand strategist. I help individuals, small businesses and non-profits tell better stories about what they do. In the education realm, I lead corporate trainings, offer brand coaching and teach advertising and branding courses at NYU and Mediabistro.
A former creative director and copywriter, I have worked with Nike, Walmart and Estee Lauder on a variety of digital campaigns. I was the founder of the first hip crafting site getcrafty.com and in 2004 published Get Crafty: Hip Home Ec (Broadway Books), and then went on to help launch etsy.com. My writing has been published in Bust Magazine, Babble and the Utne Reader, and other publications.