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What do you do Jean Railla?

I help organizations tell better stories across print, web and social platforms. I conduct qualitative research, develop case studies and build content strategies. I consider context, platform and engagement while maintaining an overall cohesive brand narrative. I lead brainstorms, spearhead trainings and consult on brand strategy.

And sometimes I simply write copy.

My official title is Strategist/Copywriter and in this capacity I have worked with luxury brands,  apparel companies, start-ups and non-profits.




Jean Railla is a New York-based writer and strategist. The NY Times credits her web site Get Crafty as “inspiring the movement that turned ‘handmade’ into bohemian chic, and propelling a formerly fusty hobby into a $30 billion business.” She was the author of Get Crafty: Hip Home Ec (Random House) and has written extensively on the domestics arts for national magazines. She is a frequent contributor to the 3rd wave feminist Bust Magazine and a cultural reporter for NPR’s Word of Mouth. Her documentary 5 Nights Out about her life in the LA indie music (featuring Beck and Possum Dixon) received national attention, screened in several cities and sections were shown on MTV. As a copywriter and strategist. she has worked with clients including NIKE, Walmart and Estée Lauder on a variety of digital tools and social media campaigns, and helped launch the online marketplace Etsy. She has been a part-time professor at the Center for Media, Culture and Communications at NYU since 2014.